For this product campaign, I was responsible for creating the overall look & feel, designing graphics, and producing and editing video content. I worked closely with the Product Marketing Manager and our Head of Brand & Creative to craft content and visualise how we could make this video stand out from our previous product videos. My work involved developing a cohesive visual identity that aligned with the brand’s guidelines, ensuring consistency across all media, and delivering engaging visuals. One challenge I faced was creating compelling visuals by only using stock image and video footage, which required creative problem-solving to ensure that the images and footage that were used felt authentic and aligned with the campaign's message. I had to carefully select and combine elements in a way that didn’t look too generic, while still maintaining high-quality work.