The goal of the campaign is to increase awareness of our SMB product across Australia.

The SMB Product Marketing Manager and I brainstormed and developed the video concept for the video. Once we finalized the idea, I created the storyboard and shot list, and we filmed everything in a day in Auckland.

The campaign was further supported by creative ads, social posts, and PR content, and achieved impressive results, with over 3.7 million impressions and a reach of more than 955,000 unique individuals.